Website's Google Rank :14 Easy Ways to Improve Your Website's Google Rank

It is common knowledge that Google updates its algorithm from time to time. The things that every website needs to do to increase its search engine ranking changes with every new update. By reading this post you can learn how to rank your website by following the latest Google updates.

Before making any improvements to your website’s rating, you should check your current Google ranking. This will help you monitor your progress and set goals for yourself. Interestingly, there are many tools available to help with this operation, so you don’t have to do it yourself. One of the greatest resources for determining your current Google ranking is Ubersuggest.

14 Easy Ways to Improve Your Website’s Google Rank

1. Concentrate on on-page SEO

The latest Google adjustments indicate that on-page SEO is now more important than ever. Because of this, you need to focus on improving your on-page SEO. In short, on-page SEO is a type of optimization that you can do directly on your own website. On-page optimization is the easiest way to increase your website’s position and is usually under your control as opposed to off-page SEO. Moreover, on-page SEO often yields faster results.

Following are the top techniques to enhance on-page SEO:
Distribution of long materials (more on this topic later)
Incorporating relevant keywords into the text
Including tags and meta descriptions

2. Use technical SEO

Technical SEO involves building your website so that search engines can crawl and index it easily and quickly. Search engines can quickly evaluate your website content if technical SEO is done correctly. As a result your website will appear higher in search results.

3. Improve security

HTTPS-enabled websites frequently appear better in search results. Therefore, your website must have HTTPS. Apart from increasing your rating, this will increase user confidence as they will see your website as safe.

4. Make your site mobile-friendly

Nowadays, most individuals use their mobile devices to access the Internet. This is why Google often prefers mobile-friendly websites. It is important to optimize the text size, fonts and other elements of your website so that users can easily access it on mobile phones.

5. Increase loading speed

No one wants to wait several minutes for webpages to load while using the internet. Therefore, it is essential to ensure that your website loads quickly. Google will rank your website higher and your bounce rate will go down if it loads faster.

6. Improve user experience (UX)

Users shouldn’t struggle to navigate your website; hence, you need to improve user experience (UX). Also, ensure your website looks clean, appealing and professional.

7. Create long-form content

It is possible that you are creating brief material for your website. It’s time to switch to long-form landing pages and blog posts for your content. Your long-form article should ideally be at least 2,000 words. Long-form content like this will help you provide more important information and keep users on your website longer.

8. Upload only high-quality content

While trying to create long-form content, you should not overlook its quality. Your content should be:

Original
Informative and resourceful to the audience
Well-written and formatted without grammatical blunders, punctuation errors, etc.

9. Ensure your content can be skimmed

While you want people to spend as much time as possible on your website so that they can fully absorb the content, this often isn’t the case. Consequently, you should make it easy for people to scan your page. To easily skim your content, they need to:

Make sure your table of contents focuses on the main thing
Details in the article
Make multiple header tag-equipped subtitles.
Include a range of bullet points

10. Optimize your Meta titles

The meta title appears in the actual search engine results pages (SERP). Despite Google’s restriction on the number of words in a meta title, you can use it to attract readers. A meta title, often referred to as an SEO title, should be clear and informative. It should also contain your primary keyword.

11. Add relevant and eye-catching visuals

Earlier, blog articles, landing pages, etc. used to upload a poor photo or two. But, things have changed rapidly thanks to recent Google changes that have given websites plenty of high-quality photos. Thus, stay away from stock photos and empty designs. It would be even better if you can make or get graphics that illustrate some ideas and enhance the quality of your writing. Make sure the images are eye-catching and appropriate for the content on the page.

12. Use videos

Many frequent Internet users find it difficult to absorb written information because their attention span is waning. However, the majority of these users continue to watch videos for several minutes at a time. So, it would be great if you use this information by including movies on your webpage. Thanks to recent Google improvements, people can now watch videos whenever they need specific information. As a result, adding video to your website will boost your position in search results.

The video should:

Be short
Have interesting soundtracks
Have timestamps
Have an attractive thumbnail

13. Invest in off-page SEO

Despite the fact that off-page SEO can significantly affect your website’s ranking in Google’s search results, it can be challenging to do well. According to the most recent Google adjustments, off-page SEO can be helpful in increasing traffic to your content and increasing the authority of your website. Google will move your website up the search results page over time. In this light, you should spend money on off-page SEO.

14. Keep track of your SEO metrics

You should monitor your progress as you follow the instructions below to improve your website’s ranking in Google’s search results. As such, you’ll want to set aside some time to monitor SEO analysis.

Determine where most of your organic traffic is coming from.
Verify the performance of keywords.

In short, to rank your website high in search results, you should use the above advice and take advantage of the most recent Google upgrades.

READ: 3 Effective SEO Strategies to Increase Your Website’s Search Engine Ranking

Website’s Google Rank :14 Easy Ways to Improve Your Website’s Google Rank

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