works

Revealing the power of cryptography and its 3 dynamic forms

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Cryptography is a technique for protecting communication and information, using codes to ensure that only the intended recipient can understand and interpret the information. Thus restricting the access of unauthorized information. “Crypto” is the prefix for “hidden” and “graphy” is the suffix for “writing”. Cryptography uses methods of information protection derived from mathematical ideas and … Read more

What is Social Media Marketing (SMM), how it works and its 4 advantages and disadvantages

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What Is Social Media Marketing (SMM)? Social media marketing, often called digital marketing or e-marketing, is the process of using social media platforms—where people create social networks and share information—to increase a business’ online visibility, boost sales, and improve website traffic. SMM includes built-in data analytics capabilities that allow marketers to monitor the effectiveness of … Read more