What is Social Media Marketing (SMM), how it works and its 4 advantages and disadvantages
What Is Social Media Marketing (SMM)? Social media marketing, often called digital marketing or e-marketing, is the process of using social media platforms—where people create social networks and share information—to increase a business’ online visibility, boost sales, and improve website traffic. SMM includes built-in data analytics capabilities that allow marketers to monitor the effectiveness of … Read more