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Content marketing is the best way when trying to make your website search engine friendly and attractive to your target audience. Television advertising is not as expensive as content marketing initiatives, even for the most famous companies in the world. Well-known and established businesses are adapting to the changing times as the Internet has rapidly overtaken traditional marketing methods. Developing a content marketing plan is the right course of action, but how to execute it?
Listed below are the top ten content marketing strategies that will work best for your company.
1. Blog Posts
When it comes to creating content that works, blogs are the best. They increase conversions for many reasons, but mainly because they give content creators plenty of opportunities to use relevant and relevant keywords. Blog postings often include the exact words and phrases someone is looking for when searching for a specific topic. As of 2016, the average blog post was 1,054 words long.
However, using keywords increases the chances that search engines will find your content, even if readers aren’t interested in reading a long piece. That way, regardless of whether they choose to read the content or not, potential clients can easily find a connection to the good or service they’re looking for That makes this kind of content a great sales tool for agencies.
2. Videos
Video content marketing is a very effective and popular form of marketing. Currently, video is the fastest and most convenient way to get information. A product or service needs to be created with high quality video content to attract a wide range of customers. Videos of any duration, from a few seconds to several minutes, can be shown on various platforms. You’ll see great videos from all your favorite businesses on YouTube, Facebook, Instagram, Snapchat and other platforms.
3. Social Media Posts
One of the best platforms for content marketing is social media, which is becoming more and more relevant every day. As more businesses realize how important social media marketing is, they are hiring social media managers on a regular basis. The fact that social media posts are open to people and businesses at no cost makes them one of the most attractive features.
This makes social media posts important to the bottom line, especially since they can convey messages quickly. A well-planned social media post can quickly grab anyone’s attention, whether it’s through a captioned photo or a one-minute video. Additionally, one of the best ways to amplify brand visibility is through social sharing.
4. eBooks
Even though it is a longer form of content marketing, eBooks are still a very powerful tool for advertising. Because they establish reader confidence, eBooks do more than just promote your brand quickly. While it’s true that someone needs to be genuinely interested in the subject to spend time reading a five- to ten-page e-book, those people can become important clients.
You often need to enter contact information when purchasing or downloading an e-book, which can be helpful in generating great leads. Not sure if eBooks are the best option for you? In 2018, about 545 million eBooks were sold. That’s it then.
5. GIFs and Memes
Indeed, GIFs and memes are considered important components of content marketing campaigns; And, believe it or not, they are effective. Memes and GIFs are probably the best way to grab people’s attention while they’re browsing social media. A savvy brand will use them to generate interest before figuring out how to connect the image to their business. Memes are a clever and easy way to launch an effective content marketing campaign, even if many of them start out as user-generated content.
6. Interviews
Even today, many people enjoy reading interviews, making them excellent long-form content for SEO purposes. On topics that interest us, we want to hear professional comments. The fact that your business is taking the time to interview subject matter experts you’re good at can be incredibly successful content marketing, whether the interviews are posted as blog posts, live-streamed, or recorded and posted as YouTube videos. Because interviewees often prefer to share their interviews, they can also be a fantastic way to build links.
7. Case Studies
One of the best performing forms of content marketing is still the case study. Audiences enjoy reading factual case studies as much as they enjoy reading interviews with experts. Consumers like to interact with businesses that make an effort to do their own case studies in addition to disseminating verified facts and data. Case studies not only demonstrate a brand’s expertise but also their concern for the value of their goods and services.
8. Infographics
If you’re unfamiliar, an infographic is usually a cartoon-style visual with text overlaid on top. This text overlay details the good or services the business offers along with some statistics. Infographics are a useful tool for drawing viewers because they satisfy their visual needs and provide intuitive information that connects the two.
9. White Papers
White papers are not the same as eBooks; They are a different type of long-form content marketing. White papers are in-depth analyzes that provide data and insights about a complex topic. As many as 79% of B2B buyers say they would prefer to share white papers with colleagues over any other form of content marketing because they are fact-based.
10. Checklists
The checklist should not be overlooked. Are you unclear about the role of checklists in the content marketing funnel? Okay, let’s think about it. A company that provides a service or manufactures a product can quickly and simply create a useful checklist for their website that explains why their brand is superior to competitors’ brands. It not only provides insightful details about the good or service, but can also highlight the advantages of choosing a competitor.
I bet you didn’t know about the different types of content marketing. Although this is not an exhaustive list, these are undoubtedly some of the best and most successful forms of content marketing. Whatever your brand is about, content marketing is key – so if you’re looking for inspiration, this is a great place to start.
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